The Thanksgiving season is upon us and as such, it’s time to step back and recount the things we are thankful for this year. There are many things the team here at Outrider is thankful for this year…

1. Google pulling the plug on the Google/Yahoo! deal…as this does not represent the best interest of our clients.
2. The return of Yahoo! Contextual placements as a way to test contextual networks without giving all your money to Google.
3. Mobile is taking off, FINALLY!! 2009 is slated to be a big year for mobile.
4. Fabulous entertainment and parties thrown by the search engines and our vendors.
   
5. The growth in respect for search marketing as part of the media mix….though there are still a few non-believers out there…and you know who you are!
6. The deals Yahoo! and Google made with various U.S. wireless carriers to become the primary on-deck search provider (AT&T and Yahoo!, Sprint Nextel and Google).
7. Despite the economic downturn, our industry has remained fairly stable. We’ve survived another year in the search marketing industry, most of us without totally losing our minds….after all, it’s just search, not brain surgery.
8. Ask.com now provides impression data.
9. MSN finally came out with their desktop tool….your turn Yahoo!!
10. Twitter! It’s amazing how 140 characters has changed the world we live in.

As you’re spending time with your family, eating, drinking, and being merry…remember to be thankful for all that search has done for you this year!

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… C: wait… SD: wait…

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