Leaving the Casino? Get a Free Drink on Us!

by Michael Solomonov ~ December 3rd, 2008. Filed under: Emerging Trends & Tech.

From personal experience, I know that a mobile phone that can go beyond calling and texting is a life changer. If you want to check the latest football scores, up-to-the minute election results, or search marketing news (of course!)? You got it right there in your hand!

This is all very nice and useful, but how do you capitalize on this new lifestyle if you are an advertiser?

You tell people what they want to hear. Companies like Acuity Mobile are springing up to connect advertisers to those very consumers. With a downloadable application which users can opt into, advertisers can now send mobile phone users special messages or coupons that would entice them to take action right then and there. It is based on GPS technology that can locate a user within a range of 300 ft. or less. For example, you’re about to walk out of the casino and you receive a message that would offer you a free drink if you go back inside in the next 30 minutes.

Are advertisers ready for this kind of marketing? According to eMarketer in February 2008, mobile advertising spend has been increasing by double digits for the past two years and is projected to grow at an even faster pace in the next few.

While the technology is still in its early stages, people are starting to form varying opinions on such applications. On one hand, these are ultra targeted messages that would really connect advertisers to potential customers. On the other hand though, some may consider this invasion of privacy, feeling like someone is always watching over them. Tim LaGrone, Outrider’s Mobile Specialist, explains that overall this is a good application, because ads are only shown on an opt-in basis which is usually not possible through traditional media channels. LaGrone says “Anytime you can advertise to someone who raises their hand for recommendations and discounts based on their current location is a home run for both advertiser and consumer.”

Would you like to be informed about free drinks at the casino? You decide for yourself.