Where Have All The Blue Links Gone?
by Christina Makos ~ June 18th, 2009. Filed under: Features.
Are the days of blue links gone? Are the days of traditional SERP pages history? These are the first two questions that I asked myself when I entered my first search query into Searchme. Immediately, I was presented a blend of multimedia search results that consisted of full size web pages that I could flip through, similar to flipping through a magazine. Searchme is the first search engine that allows searchers to see what they are searching for by providing images of actual web pages, which helps consumers know what they are getting before they click on an ad; searchers get to try before they buy. Another great feature about Searchme is their one-click Twitter button and the ability to post search results on Facebook, as well as other social networks, which makes sharing your search results with your friends that much easier.
What does this mean for search marketers? The Searchme Ad Platform allows key-word based ads to be placed within search results. This means that ads are presented as visual views. For search marketers, it allows the inclusion of more design concepts into their campaigns. What does this mean for search marketers? First, it means more qualified clicks, as searchers are able to see the web page before clicking on it. Secondly, it means that there is an increased chance of a conversion.
You can learn more about Searchme and hear what GroupM Search’s, Chris Westmeyer, has to say about the search engine in Search Engine Watch’s article here.
Stay tuned, as Chris will be sharing a Searchme Q&A session that he had with Searchme CEO and Founder, Randy Adams.
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