Thanks!

Blogs and other social media destinations exist as a meritocracy, where the value determines whether that earned media can ever gain a single placement. ‘Pushing’ a bad piece content that consumers don’t want is not advised and won’t be successful.

During the SMX East Panel discussion I did my best to support what you are recommending which focused on two-way communication. This methodology that involves brands listening and monitoring first; understanding what consumers want; and then filling those gaps with brand content, or brand participation (if needed.) When a brand is listening properly and communicating with the right influencers and consumers, their content satisfies a need and is ‘pulled’ into a social vacuum, not ‘pushed’ in front of people blindly. Brands then need to stick around, gain feedback and talk to those who can best give insight on their products, policies and ways of doing business. The right content stimulates that discussion and makes all the rest of that possible. And we know that lasting relationships (in social media and otherwise) are best formed when we give before we ever think about receiving.

Thanks again for the comment and getting my brain working on a Friday.